3D technology has become an integral part of the cinema-going experience in recent years and has obvious ties to virtual reality (VR), in which stereoscopic 3D is used to bring environments to life. It doesn’t come as much of a surprise, then, to hear that California-based Legend3D, an experienced 3D conversion and VFX studio, is now working in VR. The company has today announced a brand new VR division that will see it create immersive experiences in partnership with a range of agencies, retailers and other film studios.
Legend3D’s work with 3D technology includes everything from Maleficent and The Lego Movie to the Transformers franchise and the recent The Amazing Spider-Man movies. Despite the announcement being made this week, some of Legend3D’s VR work has already been showcased. The company’s first project, The Recruit: R U In was on display at last month’s Consumer Electronics Show (CES) and can currently be downloaded over on the Milk VR app, a platform for 360 degree videos for viewing on Samsung’s Gear VR HMD.
While new projects are yet to be announced, the company did tease that it had obtained a ‘high-profile’ contract from a ‘leading retail brand’. The deal will see Legend3D provide 3D content for the brand. Talks are also ongoing between major studios for more cinematic VR content for showcasing at the likes of San Diego Comic-Con.
“The key to successful Virtual Reality is producing innovative content at a high-quality level, and the experience is even more successful when it is delivered in stereoscopic 3D,” said Jared Sandrew, Legend’s Chief Creative Officer. “Legend has utilized our award-winning 3D pipeline to create a natural and creative way to introduce realism in these virtual worlds. Our approach guarantees more creative flexibility for filmmakers and agency creative, while also being easier on both post-production budget and schedule fronts.”
VRFocus will continue to follow Legend3D’s work in VR, reporting back with any further updates from the company.