Virtual reality (VR) concerts are quickly becoming one of the most popular ways of showcasing the potential of the likes of the Oculus Rift head-mounted display (HMD) and Gear VR HMD. In the past few months video-focused VR companies such as Jaunt and NextVR have released 360 degree performances from the likes of Jack White, Sir Paul McCartney and Coldplay. Now Visualise, the studio behind the recent British Army experience, has revealed its own VR concert, this time staring British rock group Kasabian.
Visualise intends to release this 360 degree experience on Gear VR in the future, although it can be viewed in a browser now. The video features two songs from the group performed during their string of shows at the O2 Academy Brixton, London in December 2014. These include Club Foot from their self-titled debut album and Stevie from their most recent effort, 48.13. The piece puts viewers on stage with the band, allowing them to look out across the venue as they play as if they were a part of the group.
“With platforms like Samsung’s Milk VR and the Oculus store providing a place for VR headset owners to discover content, along with the recent news that YouTube will also be supporting 360 degree video, Virtual Reality and 360 content is bleeding into marketing now more than ever before,” Visualise MD Henry Stuart said of the piece. It’s not clear if the experience will be released on Milk VR, Samsung’s own app that hosts VR videos on Gear VR, or put straight onto the Oculus VR Store that holds all compatible content.
Samsung has already announced several intriguing partnerships for Milk VR, including the NBA and Skybound Entertainment, which will be making a new live action series for the app. VRFocus will continue to follow any and all applications of VR, reporting back with any further updates.