The Who Launches Beta for Immersive VR App on Oculus Rift

Back in 2014 VRFocus reported on the reveal of a unique new virtual reality (VR) experience that celebrated the works of legendary British rock band, The Who. The piece uses the Oculus Rift head-mounted display (HMD) to take viewers on a surreal visual journey through the band’s career. At the time, it was stated that the title would be releasing for everyone in 2015. While the full version is yet to arrive, The Who Immersive has launched as a Beta over on the Oculus VR Share Beta, an online portal for sharing free VR experiences.


This is a controller-free experience that starts at the gates of ‘The Who world’. Viewers will then be taken on a tour of the past 50 years of The Who history, eventually arriving at the Marquee Club. Here they can isolate parts of one of the most iconic The Who songs, ‘Who Are You’. Players will be able to hear individual instruments played on the track before arriving in a stadium to the sound of another classic, ‘Won’t Get Fooled Again’. It is warned that the app isn’t suitable for those that suffer from epilepsy.

“By pushing the boundaries of rock and roll, musically and visually, The Who have influenced and inspired generations,” the description for the app reads. “As a part of their 50th anniversary, The Who has stuck with their ethos of using technology to present and produce music that challenges the imagination. Teaming up with Immersive they have created The Who VR and this beta comes ahead of the full release coming 2015.”

The piece is compatible with the second development kit for the Oculus Rift. It can currently be downloaded for free, though there’s no word on when exactly the full version might hit and how much it will cost. VRFocus will continue to follow The Who Immersive, reporting back with any further updates on the technology.