Samsung’s Gear VR smartphone-based virtual reality (VR) head-mounted display (HMD) has already attracted some big brands to the technology. Just yesterday at the 2015 Consumer Electronics Show (CES) the company confirmed that it was working on VR video content with the likes of NBA, Skybound Entertainment and Artists Den. A quick look around the show floor of the Las Vegas Convention Center reveals that another big name is coming to the HMD; Guinness World Records.
Appearing on the Qualcomm stand at this year’s event, the Guinness World Records app appears to be one of the Gear VR experiences that favours augmented reality (AR) over VR. The app utilises Qualcomm’s Vuforia system, using the camera on the Galaxy Note 4 smartphone with which Gear VR runs to project virtual images in the real world. In this case the system is used so that viewers can flick through a real copy of the 2015 Guinness Book of World Records. Once the app recognises the page the user is viewing a 3D image springs to life.
Though unconfirmed just yet, it’s possible that this is the same GWR 2015 Augmented Reality app that was released on Android and iOS operating systems last year. 2013 and 2014 editions of the app have also been released in the past. Gear VR runs through an Android phone, but VR apps must be downloaded through the Oculus Store found on the Galaxy Note 4. The app will no doubt need some adjustments to compensate for the screen being strapped to the user’s head. VRFocus will be bringing you a preview of just how it works during CES.
Keep checking back with VRFocus throughout the week to keep up to date with all the latest VR news.