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Samsung Launches Official Gear VR Video App, Milk VR

Samsung’s Gear VR smartphone-based virtual reality (VR) head-mounted display (HMD) launched earlier in the US this month and the company has been providing weekly updates with new content ever since. So far these have ranged from free demos to videos and other sample experiences. Today sees one of the most interesting additions to the HMD’s current line-up in the form of a ‘technical preview’ for Milk VR, a new 360 degree video service available for free, which has been created by Samsung itself as part of its Milk-branded services.

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As it stands right now Milk VR is an app that holds a handful of 360 degree videos. It’s Samsung’s intention to keep adding to this platform, both as a means of adding more content to Gear VR’s growing line-up and provide examples of 360 degree content creation for future filmmakers to study. As already mentioned, this is just a preview build for now, with a full version expected to launch at an unspecified date. These videos can be downloaded and will also be available to stream, though details on just how this will work haven’t been revealed.

This could prove to be an important step for the future of 360 degree VR video on Gear VR, which has thus far been restricted to developers releasing individual apps showing their videos. Combine it with the recent reveal of Samsung’s Project Beyond, a 360-degree camera designed for use with Gear VR, and the implications stretch even further. Plenty of start-up companies are currently pushing to become the fabled ‘Youtube of VR’ right now; could Samsung beat them all to the punch with this app?

Gear VR is available now in the US as an Innovator’s Edition aimed at early adopters and developers. The device is expected to reach other regions in 2015. VRFocus will continue to follow the kit’s progress, reporting back with any further updates on it.