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NextVR Partners with Coldplay to Bring Performance to Gear VR

Just as with videogames and movies, virtual reality (VR) concerts are starting to take off. In recent weeks cinematic VR company Jaunt has released a 360 degree 3D video of a performance from Sir Paul McCartney and has just this week revealed another such experience featuring Jack White. Now live VR technology company NextVR is preparing to launch its own entry into the growing list of VR concerts, releasing a performance from UK rock band Coldplay for viewing on the Gear VR smartphone-based head-mounted display (HMD).

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NextVR has in fact filmed an entire Coldplay concert in VR, taken from the band’s recent shows to promote its most recent album, Ghost Stories. For now, however, the company will only be releasing a clip of one of the tracks from that album, named ‘A Sky Full of Stars’. Viewers will be placed on-stage with the band as they play, providing an immersive experience that brings them closer to the performance. It will be made available through the NextVR app, with the full concert expected to launch in the coming months.

The announcement was made at the UBS Global Media and Communications Conference in New York. “If you thought going to an IMAX theatre felt like almost being there – you will be floored when you view NextVR’s content,” NextVR co-founder DJ Roller said of the app’s reveal. “It’s almost better than being there. There is no comparison for what we’re offering because it hasn’t existed until now. We’ve worked on perfecting the technology for the past five years and now we’re excited to finally share the result.”

The video was first revealed alongside the Gear VR at an event in September 2014. It’s not clear exactly when the clip will launch, although expect it soon. Gear VR itself launched this week, with the first content update for the Oculus Store being revealed shortly thereafter. VRFocus will continue to follow NextVR’s work, reporting back with any further updates.