VR vs. Take-Two Interactive

Take-Two Interactive admittedly hasn’t gotten off to the best start with virtual reality (VR) technology. Earlier in 2014 company CEO Strauss Zelnick labelled the Oculus Rift head-mounted display (HMD) as ‘anti-social’ and a strictly ‘core technology’. That’s not the most encouraging sign that the company, which owns both Rockstar Games and 2K Games, will be jumping on board with VR any time soon. But it’s also far from damning proof that either of its subsidiaries will ever make VR videogames. Anyone that’s familiar with either publisher’s work will know that they could make some major contributions to the scene.


The most obvious of these is of course the Grand Theft Auto franchise from Rockstar Games. Easily one of the biggest videogame franchises of the past decade or beyond, a VR compatible Grand Theft Auto title would quite easily be the most significant title to utilise the technology to date. And while VR still has its fair share of issues to work through before it hits the mainstream, many aspects of this series feel like they would be right at home with the Oculus Rift, from driving to countless activities and mini-games.

The same goes for many of Rockstar’s other titles, many of which follow the Grand Theft Auto formula. Red Dead Redemption, for example, could bring VR players into Westerns like never before, while L.A. Noire’s crime scene investigations and interrogations seems ripe for a VR adaptions.

While Rockstar Games presents potential for some of the biggest VR videogames, 2K Games has its own diverse line up of titles that could be cherry-picked for VR. Starting with the obvious, the company has its NBA 2K and WWE 2K sports franchises that could provide immersive sporting experiences that enable fans to get closer to the action that ever before. Its work with Firaxis Games to create top-tier real-time strategy (RTS) titles such as Civilisation and XCOM: Enemy Unknown also shouldn’t be ignored.


In terms of blockbuster titles, two franchises come to mind. The first is the popular Borderlands franchise that recently saw its third outing in Borderlands: The Pre-Sequel! A co-op VR first-person shooter (FPS) such as this could, ironically, be one of the standout social experiences for the technology as players build their own avatars with their distinct weapons and abilities before taking on missions together. The same goes for Evolve, Turtle Rock Studios’ upcoming FPS in which players take one a huge monster controlled by another human.

Despite Zelnick’s words, it wouldn’t be surprising to see a Take-Two owned videogame adopt VR support once the technology proves itself. Scratch the surface of the company’s portfolio and ideas for VR adaptions quickly spring to mind. This is one company that could bring a lot to the table for VR.