This year marks the 50th anniversary of legendary British rock band, The Who. Roger Daltrey and Pete Townshend will be celebrating the milestone with a new compilation album as well as extensive touring and a new Android and iOS app that looks back at the past 50 years. Outside of these plans, the band is also to release a unique virtual reality (VR) app for the Oculus Rift head-mounted display (HMD) in 2015, offering fans an entirely new way to experience both their music and history.
As The Guardian reveals, The Who’s management company Trinifold Management is teaming up with label Universal Music and developer Immersive to create the app. Users will be taking on a flying tour of all things The Who, including iconic imagery from songs such as Magic Bus and lyrics from a range of hits that will appear as players explore. One section features a guitar, bass, drum and keyboard, with players looking at each one to turn up the audio mix on that particular instrument.
The app will likely come at a price, although a demo version could be released for those that own the Oculus Rift’s second development kit (DK2) later this year. From there the developer hopes to expand on the app with new features. The team mentioned that they are considering a section in which players are cast as a pinball being shot round a table as a reference to Pinball Wizard. Other sections would also focus on interactivity for players.
The Who won’t be the first group to mix music and VR; earlier in the year a Coldplay VR experience was revealed for Samsung’s Gear VR smartphone-based HMD in which players stood on stage with the band during a concert. Music videogame developers Harmonix are also working with Gear VR, while a number of other artists are interested in the Oculus Rift. VRFocus will continue to follow The Who Oculus Rift app, reporting back with any further updates on the project.