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Electronic Arts Has Been ‘experimenting’ With VR, Will Create Titles if ‘platform takes off’

It’s clear that virtual reality (VR) has come a long way in 2014. Earlier in the year large videogame publishers could be caught making passing mentions of the technology, expressing concerns with motion sickness and sales. Although publishers still cite these issues when talking about VR tech, many are now much more willing to admit that they will consider VR development if the platform takes off. One such company is Electronic Arts, as CFO Blake Jorgensen revealed that the company sees VR as ‘very exciting’ this week.

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Speaking at the 2014 UBS Global Technology Conference earlier in the week Jorgensen revealed that the company had been adding makeshift VR support to pre-existing videogames as many developers have already done internally. “We’re clearly experimenting with it today,” Jorgensen said. “We’ve run some of our games on two or three of the different platforms that are being developed for virtual reality. Most of those are essentially plug and play into a PC or a game-style console.”

Jorgensen continued, stating that motion sickness remained an issue stopping the company from committing to VR right now. That said, he admitted that VR could become a part of its business model along with platforms such as PlayStation 4, Xbox One, iOS and Android in the future.

“If a virtual reality platform takes off, either a standalone or as part of any of those other platforms, we’ll be there to build games,” he said. “If you look at our games, they’re incredibly well set up for virtual reality because we create these big, immersive worlds that people essentially play in. And, obviously it would take more technology to make sure that we’re taking advantage of that. Kind of like building a 3D movie versus a 2D movie; but we feel very confident that we’d be there and we’re going to continue to test all of those.”

Take-Two Interactive CEO Strauss Zelnick made similar comments earlier this week, stating that his company would be ‘first in line‘ for VR if that’s what consumers want. Earlier in the year Ubisoft revealed that it would need to see sales of one million VR head-mounted displays (HMD) before developing for the technology could become viable. Until then it sounds as if it’s on the likes of Oculus VR, Sony Computer Entertainment (SCE) and indie developers to entice people into VR.

VRFocus will continue to follow the VR industry, reporting back with any further updates.