Samsung may have already announced a US release window for its Gear VR smartphone-based head-mounted display (HMD) at the 2014 Samsung Developer Conference and Oculus VR may have revealed its price, but the news isn’t stopping there. DreamWorks Animation, the movie studio behind the likes of Shrek and How to Train Your Dragon has just announced that it is working on a new 360 degree VR movie being developed using a system that the company has dubbed the ‘super cinema’.
Warren Mayoss, Head of Technology Product Development at DreamWorks Animation took to the stage during a ‘Virtual Flying With Dragons’ Keynote to reveal that work on a VR film was underway. Specific details about the film itself were not announced, although Mayoss did suggest that it would be set within the How to Train Your Dragon franchise. It’s thought that this will be a full-length feature as opposed to a shorter experience. Platforms for the movie weren’t mentioned either, although the company will no doubt be eager to share it across as many HMDs as possible.
Super Cinema is apparently based off of another platform that DreamWorks currently uses to create its animated features. VR movies have been growing in popularity lately with the launch of horror experiences such as 11:57 and the VR documentary, Zero Point from Condition One, both of which can be viewed with the Oculus Rift HMD.
DreamWorks is no stranger to VR, having already worked with Samsung to produce Dreamworks VR for the Gear VR. The company intends to launch this platform in this quarter of 2014 and will be adding new experiences to it further down the line. VRFocus is at SDC 2014 for its remainder, and will continue to deliver all of the latest news on Gear VR. Check back throughout the day for more liveblogs, previews and announcements.