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Chrysler Oculus Rift Experience Builds a Car Around Viewer

Virtual reality (VR) head-mounted displays (HMD) have proved to be something of a hit with car manufacturers. Last month Abarth revealed a digital tour of its factory in Turin, Italy using the Oculus Rift HMD and just last week Volvo showcased a virtual test drive using the Google Cardboard HMD. Now it’s Chrysler’s turn to reveal a VR promotional experience, in which viewers will have one of the company’s cars built around them.

Beneath the Surface, as the video is called, uses the Oculus Rift HMD’s second development kit (DK2) to give users a tour of the new Chrysler 200. Rather than a simple look at the full vehicle, the video includes a section in which viewers will find themselves in the middle of the assembly process of one of the cars. They have a full 360 degrees to look around as machines weld and piece the car together around you.

The four-minute video is currently on display at the Los Angeles Auto Show at the LA Convention Center in California. It was created in partnership with Wieden+Kennedy Portland, Stopp, and MPC Creative. A video teaser of the experience can be seen below. A teaser of the experience can currently be seen below. VRFocus will continue to follow any and all applications of the Oculus Rift, reporting back with all of the latest updates.