Oculus Rift Used With Google Street View to Showcase Abarth Factory

Google’s Street View system has the potential to evolve into one of the most important applications for the Oculus Rift virtual reality (VR) head-mounted display (HMD). Using the device to virtually step into almost any street and look around as if you’re really there could prove to be a significant step for VR technology. Sadly the company is yet to fully incorporate the HMD into Street View, but a recent event in Paris, France gave people a glimpse into what could be in store for the future.


Italian car company Abarth recently used the Oculus Rift to present a virtual tour of its factory in Turin, Italy. According to PaddockTalk attendees of the 2014 Paris Motor Show could put on the HMD an tour the various rooms of the factory, getting an in-depth look at the creation of the Abarth 500 and Abarth 500C cars and even sit inside them. This makes the company the first European car manufacturer to allow a virtual tour of its factory. The demo was created by copy agency xister.

The Abarth Virtual Tour is even available online for free now, although doesn’t feature support for the Oculus Rift. Users can click on icons to find bonuses such as wallpapers and more. It’s not clear if a VR compatible version of the browser-based tour will ever see the light of day. VRFocus will continue to follow any and all applications of VR, reporting back with any further updates.