The Tokyo Game Show (TGS) isn’t the only event in Japan that you can expect to find the Oculus Rift virtual reality (VR) head mounted display (HMD) at the moment. Ad:Tech Tokyo is another technology-based event that looks at the future of advertising. As you might imagine Oculus VR’s HMD is featuring heavily as this year’s show given its massive potential for advertising. One of the more curious exhibits is a new VR roller coaster for search engine website Yahoo.
VR roller coasters aren’t a new concept in the least bit. In fact they’re one of the most popular ways to demonstrate the technology to newcomers. As Tech In Asia reports, Yahoo’s software is completely unique in that the roller coaster’s track is defined by a term that users put into Yahoo’s search engine before they start riding. The hills and valleys of the roller coaster reflect the popularity of the search term, with results and images popping up around the user as they travel. It’s not clear just how users might select these results and how the transition from roller coaster to website might be handled once they have been chosen.
Users sit in a replica of the roller coaster’s carridge as they experience the demo. According to Yahoo, there aren’t any plans for a wider release of the demo at this point in time, rather it is simply the latest entry in the company’s tradition of showing innovative new ways to display search results at Ad:Tech Tokyo. Last year the company even revealed a 3D printer that printed out search results.
It’s certainly a unique concept although it could prove to be something of a hassle when users are simply trying to find results as quickly as possible. VRFocus will continue to follow any and all applications of VR, reporting back with any further updates.