Virtual reality’s (VR) potential as a marketing tool as already been well exercised throughout 2014. The Oculus Rift VR head-mounted display (HMD) has already been used to promote films, television shows and more. Now the technology is even moving into motorsports with the help of Shell. Last week’s Belgian Grand Prix revealed a new VR experience which even used a custom case for the device.
As Pocket-lint reports, a number of Oculus Rifts were placed around the Circuit de Spa-Francorchamps on 24th August 2014, running the Shell V-Power Oculus Rift experience. Slipping on the headset, users experienced an educational trip through an engine, shrinking down to the size of a drop of petrol and racing through its interiors. Users are stopped at regular intervals throughout the tour while former F1 commentator Murray Walker walks them through what they’re seeing.
The experience is shown using the first-development kit (DK1) for the Oculus Rift, meaning it misses out on the positional tracking and higher resolution of the second development kit (DK2), though it does sport a red front case with the Shell branding, setting it apart from other versions of the device. It’s not clear if this custom case was produced by Oculus VR itself or modified by Shell.
The Oculus Rift’s use as a marketing tool will only continue to grow from here on out. VRFocus will continue to follow any and all applications of the device, reporting back with any further updates.