Digital effects company FrameStore is known for its stunning visual work on movies such as 2013’s Gravity, but it has also been causing a stir within the virtual reality (VR) community throughout 2014. The studio was behind the popular Game of Thrones VR experience, which saw users travel on a lift up the franchise’s iconic giant wall while standing in a real life replica of said lift. It made headlines at events such as the South by South West (SXSW) festival last March, and now the company has set up a new studio to create more projects just like it.
FrameStore has announced this week the launch of the world’s first VR and Immersive Content Studio in New York. A dedicated team of producers, developers, artists and more will be running the project, which hopes to deliver experiences similar to Game of Thrones VR to other media franchises and beyond. No new projects have been announced at this time, though the ‘Immersive Content’ part of the studio’s title begs the question of if it will be experimenting with other technology too. Game of Thrones VR used the Oculus Rift headset; can we expect FrameStore to continue using this device?
“The new studio and our breadth of experience in immersive content will allow us to explore a whole new territory and make magic in ways most people can’t even fathom yet,” said FrameStore’s global head of digital.
“For the past five years, we’ve had a team dedicated to working solely in game engine technology and completely refining non-linear storytelling traits and techniques. Now, we have the opportunity to combine that innate ability to convey a story with an incomparable understanding of new technology. We’re reaching an intriguing crossroads where users have the ability to control and interact with imagery of the highest quality, and we can’t wait to see where we can go with that. The holodeck awaits.”
Look out for more from the studio going forward, then. VRFocus will continue to follow any and all applications of VR, bringing you the latest.