Oculus Saw ‘Knee-Jerk Reaction’ to DK2 Sales Following Facebook Buyout

Oculus VR has revealed that it saw a ‘knee-jerk reaction’ to the sales of its second developer kit (DK2) for the Oculus Rift virtual reality (VR) headset following the announcement of Facebook’s $2 billion acquisition of the company. CEO Brendan Iribe revealed as much during a recent interview, suggesting that the company saw perhaps a more negative reaction to the deal than it initially expected and stressing that the deal increases the company’s chances of success.


“Well we got this kind of immediate knee jerk reaction, which I think is certainly expected,” Iribe stated when asked about the immediate impact of sales at the TechCrunch Disrupt event in New York. “We expected some of it, maybe not quite as much that happened. But really at the end of the day I think it was expected. I mean we knew there was going to be this reaction. We have built a very loyal community, we have built a very strong brand, we have a really clear culture and message of being open, transparent, honest, setting expectation.”

Iribe continued, talking about fan’s perception of the company in relation to the deal. “There are all these things that made Oculus what it was founded by Palmer and our group. And so suddenly to see that get consumed or go away with this big juggernaut titan, people feel like it’s gonna lose its character and who it is and people wanna see this character grow up and be really successful.

“I think what people have to remember is that it’s now much more likely to grow up and be successful and ride off and get to be a big platform, a mature platform with really significant backing like Android. Think of the OS, the popular mobile OS’s. Would Android be what it is without Google’s backing? Without its pairing of different services? I doubt it would be as popular. I think we could have been successful on our own, but with Facebook’s backing, with their commitment to connecting a billion people in VR, we will get there and we will get there a lot faster and hopefully a lost less expensively, a lot cheaper for consumers.”

Facebook hasn’t revealed any long term plans for Oculus VR, although has said that it will allow the company to continue making the Oculus Rift as a videogame-centric device right now. Sony Computer Entertainment (SCE) recently revealed that Facebook founder Mark Zuckerberg had also tried its own VR headset, Project Morpheus. VRFocus will continue to follow every aspect of the VR industry and report back with all the latest.