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Sony ‘Not Worried’ About Big Brands for Project Morpheus

Sony Computer Entertainment (SCE) Worldwide Studios boss Shuhei Yoshida has revealed that he is ‘not worried’ about securing ‘big brands’ for the upcoming Project Morpheus virtual reality (VR) headset for PlayStation 4. The SCE figurehead reasoned that franchises like Call of Duty could attract attention to the headset, but would need time and work to properly fit the technology.

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“In a positive sense, I don’t think the big brands and successful games transfer well to VR,” Yoshida told VentureBeat in a recent interview, “unless you really spend time working on creating the VR experience. For the effort that takes, to create a great VR experience, it’s the same whether you start with a big brand or not.”

SCE introduced its Project Morpheus headset at this year’s Game Developers Conference (GDC) with a VR adaption of God of War III. That said, Yoshida reasoned that these kinds of experiences might not be what consumers are really looking for with VR.

“It’s very nice to have some VR experiences around a brand like Call of Duty. We showed a demo related to God of War, and that may attract people’s attention. But unless the experience is comparable, people would rather move toward some new thing that really captures the potential of VR. That’s what I’m talking about when I say that I’m not worried about getting all those big brands. I am really worried about whether we’re going to get great experiences, wherever they can come from.”

Yoshida continued using Facebook as an example. He reasoned that the most popular Facebook experiences aren’t created from existing IP but are instead original titles such as FarmVille or Clash of Clans.

“VR is way more different, in my mind,” he concluded. “It’ll take lots of effort to create new experiences for VR. That has to be the number-one priority. If it has some existing IP, that’s great, but even if it doesn’t, people who are interested in VR will see what’s the best experience for this new medium. Those people will find new IP.”

What does this mean for SCE’s existing suite of IP? Could any of them see VR adaptions with Project Morpheus. The company already confirmed that it had tested support with Evolution Studios’ Driveclub, but removed it. Will we see any new IP announcements for the technology at this year’s E3? VRFocus will continue to follow the headset and all the latest developments, bringing them to you.