fbpx

Facebook “Excited About the Intersection of Hollywood and Virtual Reality”

Facebook, the social networking giant that is set to purchase virtual reality (VR) specialists Oculus VR, has revealed that it is ‘excited’ about the prospect of mixing VR with movies. The company’s VP of mobile engineering Cory Ondrejka said as much in a keynote presentation at the Hollywood IT Summit this week, stating that he was ‘thrilled’ to see how the two would intersect over the coming year.

facebook_1

“I actually both shudder and am thrilled to imagine what’s going to happen,” Ondrejka said, as reported by Variety. “I am completely excited about the intersection of Hollywood and virtual reality. I think what we’re going to see over the next coming year is going to be truly spectacular.”

Ondrejka reasoned that movies using CGI and Imax experiences would benefit the most from VR. “The assets that were already produced to make the movie can be re-rendered and can be reused to create new experiences,” he said. “I would expect that Imax is going to be one of the killer experiences.”

This isn’t the first time Facebook has talked about VR’s applications beyond videogames. Company founder Mark Zuckerberg spoke at length about possible uses for the device when the $2 billion USD buyout was announced in March 2014.

“After games, we’re going to make Oculus a platform for many other experiences,” Zuckerberg said. “Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home.”

Could VR make a big impact on Hollywood? There are a handful of filmmakers and studios currently working with the technology. Last week VRFocus took a look at some of those studios and discussed what issues this area of the industry currently faced. VRFocus will continue to follow any and all developments the technology makes and bring you the latest.