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Oculus VR Separates itself from Immersive Technology Alliance

Last week VRFocus reported on the formation of the Immersive Technology Alliance (ITA), a consortium of companies dedicated to supporting technologies such as virtual reality (VR). Oculus Rift maker Oculus VR was originally listed as a member, but has recently separated itself from the group.

OculusRift_3As VentureBeat reports, Oculus VR requested to be removed from the ITA’s announcement.

“There was confusion on March 13 about whether Oculus was a member of the Immersive Technology Alliance,” an Oculus spokesman revealed. “We’ve spoken with the ITA’s leadership and clarified that we are not, and have not been, a member of the group. We appreciate the ITA moving so quickly to correct their website and media to reflect this.”

A reason for the separation was not given. ITA executive director Neil Schneider confirmed the news, stating that he was unclear on the reason for the move.

“Oculus was a paying member in the non-profit alliance, (Oculus founder) Palmer Luckey had been involved in a private advisory capacity to help transition S3DGA to the newly named ITA (with others from other member companies), and their logo was on the site without question until yesterday,” Schneider told the outlet.

“They were also informed of the GDC ITA meeting and invited to speak; though we were advised they couldn’t do it because of a scheduling conflict, and would try to attend if time permitted. We got our first official notification of them leaving the alliance late in the evening on March 15th. We have since removed Oculus’ logos from The ITA website. We’d welcome Oculus’ membership as we would anyone else’s – and they are encouraged to revisit this when they are ready.”

The consortium still features a range of big names from the likes of videogame publisher EA to other VR companies such as I’m in VR and GameFace. The group will be hosting a private session at the Game Developers Conference today, showcasing a range of technologies. VRFocus will continue to report on developments in the group.