Location based virtual reality (VR) has been garnering speed as companies look to new ways of exciting the public’s imagination in the technology. This has come in the form of arcades utilising the HTC Vive, or warehouse spaces that provide complete freedom of movement like Zero Latency or THE VOID. The most recent entrant into this field is Dreamscape Immersive, a Los Angeles-based startup that plans to launch a VR Multiplex in the city later this year.
Utilizing technology developed by Swiss researchers Dr. Caecilia Charbonnier and Sylvain Chagué of the Artanim Foundation, the company was founded by former studio head Walter Parkes and global live entertainment producer/entrepreneur Kevin Wall who serve as co-chairmen, with Bruce Vaughn, a 25-year veteran of Disney Imagineering, as CEO. “The promise of VR has been greater than the reality…until now,” said Vaughn. “Dreamscape delivers on the promise — to be actively transported into alternate realities where you have experiences and interact with others as naturally as you would in our physical world.”
Having recently completed a Series A financing round with investments from Warner Bros., 21st Century Fox, Metro-Goldwyn-Mayer (MGM), IMAX Corporation, Westfield Corporation, and Steven Spielberg, Dreamscape Immersive debuted its technology earlier this week at the Abundance 360 Conference in Beverly Hills.
“The core technologies on which Dreamscape is built are truly game changing — but as with all such innovations, it’s ultimately about content, and the creation of experiences that engage and move people in a way never before imagined,” said Parkes in a statement. “This is why we’ve assembled a team with years of proven success in the creation and distribution of global entertainment; our goal is to move VR into the mainstream.”
While Dreamscape hasn’t yet gone into details on what consumers can expect to see, its first flagship VR Multiplex location will be part of Westfield’s Century City Mall’s reopening in Fall 2017.
“Today, audiences can see movies in theaters in three formats: 2D, 3D, and IMAX. Dreamscape establishes the Fourth Platform — VR. Now, audiences will have the ability to purchase a ticket, step inside of the story and experience it personally in a way never before imagined,” Wall commented.
Checkout an early Artanim demo from last year below, and for any further Dreamscape Immersive announcements, keep reading VRFocus.
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